Can we just level with you on this?
Success is no longer about your store, yet it is everything about your store and your concept of "online selling". The days of just having a site with products and a way to take credit cards are no longer enough.
You need portability, the ability to be (and go) where your customers are, flexibility to leverage your product catalog, tie in more selling channels and have an even closer connection to your customers.
Basically, ecommerce success is about being everywhere.
Ecommerce success is about being everywhere and relying on tools to extend your capabilities. Why have just one store? Why shouldn't you have a blog or CMS that taps into your store? Why not sell on Facebook, Twitter or other social networks?
When we ask these questions, we keep coming back to the fact that you may only need this feature or that feature today, but as you dig in, you'll need an assortment of tools and capabilities. This isn't just a pitch or angle, it's where the industry is and we aim to help you succeed in today's competitive environment through.