Articles

If you prefer to read in blog format, the Hitchhiker's Guide to Ecommerce PPC is broken up into 4 parts on the AmeriCommerce blog. You can start with the first and go all the way through, or skip around if you like. But this series is not the bare basics of Google Adwords and PPC. Travis gives you the insights and tricks of the trade that he personally uses on his own campaigns. If you prefer to download the e-book and read it offline, you can download it below.

About the Author

Travis Phipps, is the founder of Battle Bridge Labs, a pay per click training and consulting business. Travis has more than 17 years of Sales & Marketing experience working with eCommerce, Internet, Technology, and Software for start-ups and Fortune 500 companies.

He recently sold his eCommerce business that he grew from zero sales to over $750k in annual revenue. A vast majority of that growth was a direct result of his efforts managing PPC (pay per click) campaigns in a competitive industry.

His firm, Battle Bridge Labs manages more than a half million dollars in monthly advertising spend, and generates millions of dollars in revenue for their clients.

He also hosts a regular Virtual Workshop series, at BattleBridgeLabs.com , to teach you how to successfully manage your own PPC Accounts. The workshop covers a wide variety of PPC topics, including beginner/intermediate/advanced AdWords, Bing Ads, YouTube, Facebook, and much more.

>> Click here to Register for the Free Virtual Workshop! <<

1. 

   Module 1

   In Hitchhiker's Guide Module 1, Travis covers Average order value, Customer lifetime value, Conversion tracking, Keyword research, Competitive analysis, Basic Adwords settings and more.

   Click here to read the article > > >
2. 

   Module 2

   In Hitchhiker's Guide Module 2, Travis gets more focused on more Advanced campaign settings and Adwords account structure. He also goes into depth on Ad creation and testing.

   Click here to read the article > > >
3. 

   Module 3

   In Hitchhiker's Guide Module 3, Travis gives the skinny on Bid management & Bid strategies. He also goes over Ad testing and the A-B-T's of testing - Always Be Testing!

   Click here to read the article > > >
4. 

   Module 4

   In Hitchhiker's Guide Module 4, Travis discusses Google Shopping campaigns and Product listing ads. He also talks about Remarketing, Display network and Running/Scheduling reports.

   Click here to read the article > > >