Automating Your B2B Portal With Punchout

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B2B Commerce Platform, Cart.com, Greenwing Technology, Punchout

How Combining Tools Can Simplify Your B2B Operations

B2B businesses run on efficiency, but things like manual processes and disconnected systems can slow everything down. If your ecommerce platform doesn’t work seamlessly with procurement systems, you’re likely spending too much time on data entry, fixing mistakes, or waiting on orders to process.

That’s where combining Cart.com’s B2B Commerce Platform with Greenwing Technology’s punchout integration can make a big difference. Using both tools together helps your systems talk to each other, cutting down on extra work and making everything run smoother—from order processing to customer relationships.

In this blog, we’ll show you how pairing these tools can save time, reduce errors, and make your B2B operations more efficient. If you’re looking for ways to grow your business without adding more work, this guide is for you.

Streamline Your Business With Cart.com’s Platform

Cart.com’s B2B Commerce Platform is built to simplify how businesses manage and grow their operations. Whether you’re juggling multiple storefronts or handling complex bulk orders, this platform provides all the tools you need in one place. Manage everything from a single dashboard, create custom quotes for clients, and simplify pricing—all without the hassle of extra apps or plugins.

Plus, with enterprise-grade security and a fully hosted SaaS solution, Cart.com ensures that your operations are reliable and safe, so you can focus on what matters most: growing your business.

Filling the Gaps for Better Efficiency

Disconnected systems can create costly inefficiencies, from manual data entry to miscommunications. Cart.com solves this problem by seamlessly integrating with over 100 third-party tools, synchronizing product catalogs with vendors, and supporting advanced features like subscription products for recurring billing.

The platform is also highly flexible, adapting to even the most unique business needs. Whether you need a tailored storefront for employees or a streamlined bulk ordering system, Cart.com’s configurable design has you covered.

Support That Makes a Difference

Cart.com's B2B Commerce Platform doesn’t just give you the tools—you also get expert guidance to help you succeed. The team is ready to assist with platform migrations, custom features, and even ecommerce consulting. Trusted by thousands of merchants, Cart.com has a proven track record of helping businesses thrive with technology that works.

Identifying the Automation Gap

Even with ecommerce platforms that offer robust features and dynamic functionality, a transactional gap exists between internal systems. Online order information is not automatically passed from the ecommerce platform to the eProcurement system, forcing institutional buyers to transfer order details manually. Conversely, the supplier is responsible for keying and sending invoice data in response. This disconnect between platforms can slow down order processing and fulfillment, increase administrative workloads, and may cause data inefficiencies.

The Challenges:

  • The disconnect between systems hinders productivity.
  • Risk of errors in manual order processing increases time spent resolving inconsistencies.
  • Slower turnaround times for order approvals, processing, and fulfillment.

While streamlined ecommerce platforms provide valuable procurement tools, punchout amplifies their effectiveness. This cohesive relationship delivers seamless automation that transforms the entire transaction process.

Punchout: Elevating Ecommerce with Beneficial Automation

NOTE: No login required—streamlines and automates processes by eliminating manual logins, offering seamless direct integration. For customers exploring B2B portals, punchout takes efficiency to the next level.

What is a punchout catalog? A punchout is an ecommerce solution that allows an institutional buyer to shop from a supplier’s online catalog. Instead of having to locate and log onto the supplier’s website, the buyer can connect directly from their eProcurement system.

How does punchout work? Punchout eliminates manual logins and directly integrates your ecommerce system with buyers’ procurement systems, streamlining the purchasing process.

In addition to punchout, a supplier can implement cXML automation to enable the systematic transfer of order data. This includes services like purchase orders, e-invoicing, order confirmations, Advanced Ship Notices (ASNs), and electronic quoting (e-quoting). By leveraging cXML protocols, purchasing data is mapped, configured, and standardized between the ecommerce platform and the eProcurement system.

Benefits for Suppliers:

  • Increased sales opportunities
  • Real-time inventory updates
  • Tailored pricing and product catalogs

How it enhances your operations: Punchout, combined with cXML automation, ensures seamless order data transfer, reducing errors and speeding up the purchasing cycle.

Greenwing Technology has partnered with Cart.com’s B2B Commerce Platform to enable B2B automation through:

  • Punchout catalogs
  • Electronic quoting
  • Purchase order automation
  • Electronic invoicing
  • Advanced ship notices
  • Order confirmations

Punchout enhances Cart.com’s B2B Commerce Platform functionality by delivering benefits to suppliers and buyers. For suppliers, it opens doors to increased sales opportunities by aligning with the operational needs of new and existing customers. Features like customized product catalogs, tailored product mixes, and unique pricing structures are easily controlled using multi-store management tools. Real-time inventory updates provide transparency during the ordering process. Individualized purchasing workflows integrate smoothly with buyer systems to create a more efficient buying experience. This high level of personalization not only strengthens procurement partnerships but also ensures alignment with buyer expectations.

For both parties, automating order management brings significant advantages, such as cost savings and reduced errors. Additionally, punchout’s scalability supports growth by enabling suppliers to handle higher order volumes without introducing administrative strain. By streamlining these processes, punchout builds stronger connections between suppliers and buyers.

Punchout and Ecommerce: Better Together

When punchout is paired with a feature-rich ecommerce platform like Cart.com’s B2B Commerce Platform, the result is a powerful "better together" formula. This cohesive synergy maximizes B2B partnerships and delivers unparalleled value. Cart.com and Greenwing Technology offer support and services that help suppliers exceed business goals.

How Punchout Enhances Cart.com’s B2B Commerce Platform Features:

  • Quotes and pricing tools
  • Bulk purchasing
  • Multi-store management
  • Synchronized product catalog data
  • Configurable to fit complex use cases
  • Integration with third-party solutions

Closing the Automation Gap

B2B suppliers that take control of the procurement workflow through punchout implementation have a competitive advantage in their market.

By amplifying the power of an already robust ecommerce setup, punchout bridges the automation gap between online storefronts and 130+ buyer eProcurement systems. This integration between B2B portals creates a seamless end-to-end workflow that eliminates manual processes, reduces errors, and delivers a modernized purchasing experience.

With punchout, suppliers can offer real-time inventory updates, personalized catalogs, and tailored pricing while automating order management and approvals. These enhancements improve operational efficiency and strengthen customer relationships by aligning with their procurement needs.

Ready to take control of the procurement workflow and transform your ecommerce strategy? Connect with us today to see how punchout can elevate your business and put you ahead of the competition.

For more information about Cart.com’s B2B Commerce Platform or Greenwing Technology’s punchout integrations, make sure to contact both companies!